The Amul girl who lends herself so completely to Amul butter, created as a rival to the Polson butter girl. The Amul Girl (The Amul Advertising Campaign) In 1966, Amul hired Sylvester da Cunha, the managing director of an advertising agency, to design an ad campaign for Amul Butter. The noseless girl with blue hair has been nosing around in her red polka-dotted frock. Talk:Amul girl. 57.5k Likes, 43 Comments - Amul - The Taste of India (@amul_india) on Instagram: “#Amul Topical: To control the Coronavirus stay indoors!” amul_india • Follow. [4] From ‘Howdy butter’ to ‘Jingping with joy’, she has added her two pennies to almost every issue that affects the nation, culturally or politically. However, DaCunha soon realised that there was only so much one could say about food. Murphy Radio, perhaps the most famous radio at that time, came to India in 1948, bringing with it one of the most iconic mascots of the twentieth century—the bonny Murphy baby. Since her inception in 1966, this cheerful blue-haired little moppet in a red polka-dotted dress has wowed the nation with her sometimes tongue-in-cheek, occasionally controversial and always enjoyable one-liners in billboard and print ads. For any queries, comments, or feedback, please contact Sahapedia at, Graphic Novels in India: A Critical View of Artistic Styles,,,,, A Visual Journey of Kolkata’s Jain Temples:…, An Architectural Expression of the Sacred: The…, The Jina and the British Lion: European Influence…, Architects of Nineteenth-Century Calcutta: An…, Sacred Space and Community: A Jain Temple Complex…, Kaifi Azmi's Love Letter to Shaukat, Written…, RK Laxman: The ‘silent, incidental presence’ of…, Portrayal of Partition in Pakistani Cinema, How Vidyasagar Bypassed Religion to Forge Social…, Pillars that Sing! Next came the monsoon ad, “Pitter-patter, pick-a, pack-a Amul butter”, and an ad about the Kolkata hartals of 1960s ,”Bread without Amul —cholbe na, cholbe na”. With the popularity of the TVs in the 1980s and 1990s, the Murphy Baby also saw a decline in popularity. Initially, the word ‘butterly‘ met with a lot of skepticism, because it was ungrammatical. The Better Home is a range of safe and eco-friendly home cleaners by The Better India. Sridhar, advertising veteran and founder of Hyper Collective, in an interview.[3]. The Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among others. Half a century later, the Utterly Butterly Girl continues to peer down billboards, having had her say on everything happening in India for decades. Back in the 1960s and 1970s, every wealthy home in India had a radio. No event of note goes by without a smart comment from the Amul Girl, who continues to charm with her wit and humour. Brand expert Harish Bijoor once said, ‘She is not opinionated, but an opinion leader for sure… Other brands that built endearing advertising woven around their brand icons are Air India (AI) with its Maharajah, Asian Paints with Gattu and Nerolac with Woody the Tiger. He decided to pitch the dairy brand’s ad campaign differently, in a way that would instantly connect with the public. This is why the dairy giant’s campaigns and brand continue to outlive expectations with close to 6000 billboard hoardings being produced across India till date. Under Jhaveri, the ad campaign also developed its unique style of vocabulary, with lots of puns and a colloquial flavour. Other name options, having Aries moon sign are name starting with : Chu, Cho, La, Che,Lee, Lu, Le, Lo,Li, A, I,Ee. Fernandes is best remembered as a cartoonist and an illustrator and was living a retired life for some time. Parle-G, previously Parle Glucose, is one of pre-independent India’s favourite tea-time snack. In 1966, he released the Amul girl’s first topical ad. Played by model coordinator David Whitbread, the ad drew both flak and praise, children were scared but it did what it needed to—create an indelible place for itself in the market. Here’s the story behind one of India’s most loved mascots who continues to win hearts with her tongue-in-cheek humour and clever wordplay. The Air India Maharajah The Amul girl was the brainchild of Sylvester daCunha, the managing director of the advertising agency AS. its also associated with the Sanskrit Word “Amoolya”. See the popularity of the girl's name Samuel over time, plus its meaning, origin, common sibling names, and more in BabyCenter's Baby Names tool. The Amul girl was created by Eustace Fernandes, the art director of DaCunha Communications in 1966, the same year the simple yet catchy phrase “Utterly Butterly” was coined by Sylvester’s wife, Nisha DaCunha. ),’Visually, June 4, 2015, accessed October 16, 2019, Created by Eustace DaCunha, the Amul Girl first made an appearance. (Photo courtesy: October 1966. In the 1970s and 1980s, the girl was replaced by a three-year-old boy from Manali. ‘The cartoons pick the mood of the nation, and work because they are not malicious at all,’ said Jayen Mehta, senior general manager, Gujarat Co-operative Milk Marketing Federation Ltd in an interview. 57,589 likes. "You will pay for what you did to Safires, I'll send you back to your poor family Anoixi!" Get in touch with her on Facebook, Twitter, Instagram, Official website & More. The last century has seen the rise and fall of many marvellous Indian mascots that became the face of their brands. Rahul daCunha inherited the Amul campaign from his father in the early 1990s. Amul Taaza Milk - Ghar Ki Bitiya Ad Girl | Facts She is a Tik Tok ( @akankshaarya ) Star having 1 lakh 32 thousand followers. Nisha DaCunha (Sylvester’s wife) came up with the beautiful tagline, “Utterly Butterly Delicious”. For instance, during a prolonged airline strike, the Amul ad said, “Indian Airlines serves Amul butter – when it flies.’ A furious airline demanded the immediate removal of the ad or threatened to stop serving Amul butter but the company didn’t relent. Titled “Thoroughbread”, the ad showed the Amul girl as a jockey holding a slice of bread during the horse race season. The article was also published on The Statesman. — Doltero, to Vernal, Color of Vernal Dorotero Amule is the head of the Black Silver Coin. [4] Majumdar, Neera, ‘Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off,’ The Print, May 12, 2019, accessed October 16, 2019, The ad agency was served legal notices several times but they never gave in, always standing by their ads. The Amul girl was created by Eustace Fernandes, the art director of DaCunha Communications in 1966, the same year the simple yet catchy phrase “Utterly Butterly” was coined by Sylvester’s wife, Nisha DaCunha. The Amul girl was the brainchild of Sylvester DaCunha and art director Eustace Fernandes. The brainchild of Sylvester daCunha and Eustace Fernandes, the Amul Girl was created in 1966 in association with the punchline ‘Utterly Butterly Delicious’. Mars is the Ruling Planet for the name Amul. In an age where roping in celebrities for ad campaigns had become the trend, Amul’s ads stand out for their simplicity, freshness and their penchant of focussing on current events to bring home a point. Donning quirky avatars, the Maharajah was innovatively used by the airline to introduce new flights all over the world, even after it was nationalised. This immense creative freedom is still maintained and is the the reason why the Amul girl is never late with her take on the world. The feedback was again very positive. Find the complete details of Amul name on BabyNamesCube, the most trusted source for baby name meaning, numerology, origins, similar names … Inside India’s Amul Cartoon Factory Amul Always: From … Simran Agarwal studied History at St. Stephen's College, Delhi, and is currently working as an Editorial Assistant at Sahapedia. Amul Girl And so it came about that … We look at seven such successful indigenous mascots—aside from our beloved Amul girl—who managed to embed themselves in our collective memory, becoming inextricable parts of India’s visual history. In the 1960s, Maganlal Daiya created the Parle-G girl who continues to feature on the packs till date. Language; Watch; Edit; Active discussions This article is of interest to the following WikiProjects: WikiProject Fictional characters (Rated Start-class) This article is within the scope of WikiProject Fictional characters, a collaborative effort to improve the coverage of fictional characters on Wikipedia. For any queries, comments, or feedback, please contact Sahapedia at, By using this site, you agree to our Terms of Use and Privacy Policy. It would help us if you can follow our Instagram handle and spread the word around. He was identified as Ram Teri Ganga Maili Ho Gayi actress Mandakini’s husband Kagyur Tulku Rinpoche in the 2000s. Maharajah (Air India), Gattu (Asian Paints), Woody the Tiger (Nerolac Paints), Tony the Tiger (Kellogg’s) and Fido Dido (Sprite) all took on a life beyond their respective brand names. The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. Since 1967[6] Amul products' mascot has been the very recognisable "Amul baby" (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and … He drew the “Utterly, Butterly Girl!” with his black marker pen. This very rare gesture reflected Verghes Kurien’s seasoned business acumen and unique way of going about things. The Indian advertising industry has had several iconic brand mascots such as the Amul Girl, Gattu and the Maharajah, among others. However, he was so popular that he had to be brought back, albeit in a modern and less-obviously-royal avatar. Photo detail for Iconic Ads Of Amul Girl: Title: Iconic Ads Of Amul Girl Date: April 26, 2018 Size: 111kB Resolution: 728px x 546px Download Image. We at The Better India want to showcase everything that is working in this country. The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. Nicknames, cool fonts, symbols and tags for Amule – Design. One of India’s longest running ad campaigns, this is also probably the only ad campaign in the country with an unchanged theme and style for almost 50 years now. But Woody and Gattu are in the graveyard of icons, and the Maharajah has undergone changes, including bariatric surgery. Created by Eustace DaCunha, the Amul Girl first made an appearance. Sahapedia® is a registered trademark of Sahapedia, a non-profit organisation registered under the Societies Registration Act of 1860. Amul is a Boy name, meaning Priceless in Hindu origin. Unless otherwise specified, all content is made available under the CC-BY-NC-SA 4.0 Licence, though additional terms may apply. Realising that the protocol and logistics of approving and releasing an ad took a lot of time, Verghese Kurien gave DaCunha Communications the freedom to run the campaign without waiting to take permission from the company. In the Bible, Samuel was a prophet and judge who established the Hebrew monarchy.The meaning of the name Samuel is His Name Is God. Parle-G Girl, Parle-G Notes The picture of this girl twirling in a white dress is, inarguably, one of the most lasting images from the 1980s. They are employed by all—political parties and brands of butter alike. Create good names for games, profiles, brands or social networks. Careers. While they choose the trending topic from the newspapers, they get the public point of view from social media, which, according to them, has become the weather vane to gauge public perception. You May Like: Get Ready for a Trip Down Memory Lane with 8 Timeless Vintage Ads from the Good Old Days. The Onida Devil [5] As a testament to the brilliance of Amul’s advertising strategy—the campaign entered the Guinness Book of Records as the longest-running campaign in the world in the early 2000s. Pregnancy. Not low on star power, the brand’s famous tagline, ‘Murphy ghar ghar ki rounak, tarah tarah ke Murphy radio, la deten hain ghar mein jaan (Murphy is the light of every house, different kinds of Murphy radios bring life to the house),’ was sung by none other than Mohammad Rafi. Version Française disponible ici Prénom Amul Amul for India. She already completed 50 years, Amul celebrated her golden jubilee a couple of years ago.” Its lowest ranking to-date came in the 1960’s when it almost fell off the Top 100 list. gaur.i.x. However, it worked superbly for the brand and soon became one of the most memorable taglines in Indian advertising! Before acting in movies she appeared in many tv commercials. Most of their campaigns are specifically targeted to the regions they impact the most. Check out Amul Masti Buttermilk Desi Refresher - Doing Yoga Ad Girl Name, Wiki, Height, Weight, Age, Boyfriend, Family, Biography, Movies List, Caste, Husband, Father, Mother, Affairs, Children, Siblings, Net Worth, Facts, Occupation, Education, Parents, Wikipedia, Awards & More. Video Launched by Deepika Padukone’s Foundation Against Depression Sheds New Light on Mental Health, VIDEO: Relive the Single Screen Experience at Delhi’s Legendary 55-Year-Old Shiela Cinema, TBI Tribute: Dr. Verghese Kurien – Lest We Forget, Get Ready for a Trip Down Memory Lane with 8 Timeless Vintage Ads from the Good Old Days, Click here if you want to make a contribution of your choice instead, Join our community of positive ambassadors. None has been officially accepted. October 1966. The name is trendy today and trendy of yesteryear. In 1966, Amul hired Sylvester da Cunha, the managing director of the advertising agency as to design an ad campaign for Amul Butter. "Eustace Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife's heart. Architectural Marvels of…. Identification was image-led and the brands would trademark that image,’ said K.V. Baby name encyclopedia from The Baby Name Wizard: meanings and origins, popularity, pronunciations, sibling names, surveys...and add your own insights! The Amul Girl is the only one standing short and cute.’[1], Also see | Graphic Novels in India: A Critical View of Artistic Styles, Human brains are wired visually. 'Amul girl' may make an appearance on merchandise too 27 Dec, 2016, 03.37 PM IST. The Amul Girl is the only one standing short and cute.” Bijoor’s references hark back to a time when brands opted to create and build mascots to represent their brands. Careers. He also brought in a new mix of regional and formal vocabulary that was loved by the public. Now, this mascot of Amul Butter is not only a national advertising icon but one of India’s best commentators. Studies show that visual content can generate about 94 per cent more views than text. Amul Topical Story Amul Hits Contests Hot Links Action@amul Whats New Archive Amul Recipes. A girl called Alyson Hunter takes them to her family restaurant upon discovering they aren't "ghosts", where she explains that the Guardian Council was actually dead but re-animated to trick them into coming, and they rescue Trellis and Luger from their jail cell in Cielis. The origin of the name Samuel is Hebrew. [6] Alikhan, Anvar, ‘The story behind RK Laxman’s ‘Gattu ke papa’ and Asian Paints,’ The Economic Times, January 27, 2015, accessed October 16, 2019, It is hard to forget television’s first muppet that left the country singing ‘Karram kurram’ for decades. While the ads have been repositioned in the 2000s, the Nirma girl continues as its mascot. It was suggested by a quality control expert in Anand. At the turn of this century, Samuel is back at its heights. The name is now a household term that is here to stay, and the chubby-cheeked Amul girl will continue to cast a spell on the public. By the 1990s, Gattu had become almost emblematic for Asian Paints. The DaCunha ad agency of Mumbai was given the responsibility of the brand’s ad campaign by Dr Verghese Kurien, head of Amul and the father of India’s White Revolution – the world’s biggest dairy development programme. DaCunha designed a campaign as series of hoardings with topical ads, relating to day-to-day issues. The ad and its song—‘Chai coffee ke sang khaiye, karram kurram, mehmanon ko khush karjaye, kurram karram, Mazedar lazzatdar swaad swaad mein lazzat Lijjat papad (Eat it with tea and coffee, please the guests, Yummy and tasty in every bite, Lijjat papad)’—catapulted ventriloquist Ramdas Padhye, its creator in 1979, to advertising legend fame. While most of their satirical messages were welcomed sportingly by popular figures and organizations, occasionally, a few ads managed to ruffle feathers. Baby Name Polls . @vibhashh_shetty @aryaldarshan sab nai hote 12w 1 like Reply. Submit your funny nicknames and cool gamertags and copy the best from the list. Amul Amul Ad Urges Citizens To 'Stay Healthy, Not Hungry Amul Advt Featuring Rahul Gandhi, Wayanad Goes Viral On Amul Butters Up Ranbir Kapoor And Deepika Padukone With Ad. Initially, the word ‘butterly ‘ met with a lot of skepticism, because it was ungrammatical. While the brand Amul was registered and started its work in 1957, the advertising campaign started only in 1966. Amul has always had some of the best ads that are usually based on the current political and social climate.The Amul topicals are one such means of advertisement for the company that often manages to be humorous and full of puns.They seldom fail to hit the hammer on the nail with their message. But how does she manage this? Between 1999 and 2018 there were 1 birth of Amul in the countries below, which represents an average of 0 birth of children bearing the first name Amul per year on average throughout this period. [2] Birt, Nate, ‘How Visual Content Affects Your Brain (and Improves Sales! At the turn of the 20th century, Samuel was a Top 20 name. 3 “Amul’s architect and chairman late Dr Verghese Kurien died in the 50th year of the creation of Amul.”. While Amul’s topicals ads were very popular, they also posed a challenge – they needed to be released quickly or else, the would lose much of their impact. Referring to scrapbooks compiled by previous teams, the illustrator ensures that he sticks to Amul girl’s trademark features – blue hair, chubby cheeks, wide eyes, no nose and long eyelashes – even while adding celebrity twists. On the last available year for each country, we count 0 birth. The name Amul having moon sign as Aries is represented by The Ram and considered as Cardinal. amul_india. Dressed in royal garb, the moustachioed ‘Maharajah’ was created in 1946 by Bobby Kooka, the then Commercial Director of Air India, and Umesh Rao, an artist with J. Walter Thompson. Girl names; Password generator; Names for website; INTERFACE LANGUAGE; EN FR ES; IT RU DE; ID JP; OTHER; Contacts; Terms Of Use; Cookie Policy; Nickname – Amule . The very first product o Amul which is in introduction stage is Amul Pro which is newly launched by Amul. The winning entry, ‘Gattu’, was suggested by two people, a Mr Rele from Girgaum and a Mr Aras from Sion. A clever play on the slogans of the processions, “Cholbe na!” (or “Will not do!”), the ad drew a smile from Bengalis across the country. Initially, to come up with a name for the character, a contest, ‘Give Me a Name’, was held for the prize money of Rs 500. In the 1980s, cartoon artist Kumar Morey and script writer Bharat Dabholkar had been involved with sketching the Amul ads; the latter rejected the trend of using celebrities in advert… And who are there others who have managed a similar feat? B2B. The moppet has now thousands of ads to her credit and continues to capture the imagination of every Indian with her topical witty one-liners. The first hoarding of Amul butter. Under Rahul, the campaign increasingly commented on contemporay events in sports, politics and films. Readers only offer: Get additional Rs 200 off on 'The Better Home' powerful natural cleaners. The Amul moppet has featured in hoardings for almost 43 years, making it the … Sylvester DaCunha, the founder of the agency, opted for outdoor advertising as a medium since print and TV were costly. Download Image. Helmed by Rahul DaCunha, copywriter Manish Jhaveri and illustrator Jayant Rane, the Amul girl ads have retained their fearlessness over the years. Some cite the origin as an acronym to (Anand Milk Producers Union Limited). The first dairy, Kaira District Co-operative Milk Producers’ Union, which created Amul in 1955, handed over the brand name to GCMMF in 1973. We put out curated content on our Instagram account- green living hacks, green innovations, leading a no-tox life and heroes in the sustainability space. It was ‘Utterly Butterly Delicious’, and history was made. And who better than a little girl?" What is the meanings of the name SAMUEL? Eustace Fernandes, the creator of the Amul girl, passed away at the age of 75. Baby Name Lists Name Tryouts Name Time Machine Similar Names Rhyming Names Names Combinations. View replies (1) ayush_gawai. Having worked together for years, the talented trio have perfected the art of choosing a subject for the Amul girl ad and releasing it at the perfect moment. Ace cartoonist R.K. Laxman conceived the naughty Gattu in 1954, increasing sales almost tenfold. [1] Venkatesh, Shruti, ‘The Amul Girl: Why She’s Still Standing,’ Forbes India,  May 19, 2017, accessed October 16, 2019, Rane, on the other hand, has been painting the Amul ads painstakingly by hand for thirty years. Onida came at a time when TV was a status symbol in India. It was popular and earned a Guinness World Record for the longest running ad campaign in the world. #Amul Topical: To control the Coronavirus stay indoors! [3] Venkatesh, ‘The Amul Girl: Why She’s Still Standing.’. ‘People would identify the company by looking at the mascot—the monkey brand tooth powder, or the Murphy baby. While other brands talked about specifications, Onida positioned a negative character—the devil—as its mascot in the 1980s and 1990s, with the tag line, ‘Neighbour’s envy, owner’s pride’. Over the years, many others went on to play the Devil, but none quite as adorably or mischievously as Whitbread. While nobody really knows who the girl on the packet is, there have been many rumours about the identity of the girl on the cover. Sylvester Da Cunha is the creator of Amul Girl in 1966. 4 “The Amul girl was born in 1966. [6] Till the 1970s, Gattu, accompanied by the famous tagline ‘Any surface that needs painting needs Asian Paints’, remained at the centre of the brand’s print campaign. There was an attempt to retire him in 1999 after a decline in popularity, but he made a reappearance as a couple in 2009, but the edge was lost. ‘Doodh si safedi Nirma se aaye, Rangeen kapda bhi khil khil jaye (Nirma makes clothes white as milk, even colourful clothes start showing blooming colours)’ remained Nirma’s jingle for many years, etching its imprint on the minds of millions of Indians. Unless otherwise specified, all content is made available under the CC-BY-NC-SA 4.0 Licence, though additional terms may apply. 2 “Full form of Amul Name is Anand Milk Unions Limited. Amul Girl Creator: Eustace Fernandes, 1967 The omnipresent girl wearing a white frock with red polka dots was the wonder creation of Eustace Fernandes in 1967. Nirma Girl Titled Amul’s India, the book captures a selection of the brand’s most popular advertisements as well as articles by different celebrities who feature in the hoardings, including megastar Amitabh Bachchan, film stars Shah Rukh Khan and Deepika Padukone, cricketers Sunil Gavaskar and Rahul Dravid, commentator Harsha Bhogle, tennis star Sania Mirza, veteran filmmaker Shyam Benegal (whose daughter Pia Benegal lent her voice for the ‘Utterly Butterly’ ad jingle) and author Shobhaa De. 12w. If you read us, like us and want this positive news movement to grow, then do consider supporting us via the following buttons: Our teams put in a lot of effort to create the content you love at The Better India. To celebrate the Amul Girl’s golden jubilee anniversary, DaCunha Communications has released a coffee table book that tells the story of an evolving India as seen from the Amul girl’s eyes. By using the power of constructive journalism, we want to change India – one story at a time. Born to rival HUL’s Surf in 1969, Nirma and its famous mascot, the Nirma girl, took almost 15 years to dethrone Surf as the top detergent brand. Amul Relief Trust Tree Plantation. The Lijjat Papad Rabbit Normally, people with the name Amul are energetic, courageous and determined. It was only in 2002 that advertising firm Oglivy managed to convince the company that Gattu had become old-fashioned and outdated, finally leading to his demise. DaCunha designed the campaign as a series of hoardings with topical ads that related to day-to-day issues.